Current Issues of the Marketing Terminology - 16 October 2014
1. Description
We would like to invite you to the international conference Current Issues of the Marketing Terminology. The aim of the event organized by the Department of the Slovak National Corpus, Ľ. Štúr Institute of Linguistics, Slovak Academy of Sciences, is to present the results of the VEGA project Treatment of the Market Terminology for the Slovak Terminology Database Focused on the Analysis of Terminological Neologisms. At the same time, the conference provides the possibility of discussion for everybody involved in the creation and usage of the marketing terminology.
2. Topics
Papers are encouraged but not restricted to the following topics:
possibilities of unification of terminology in the field of marketing and other economic disciplines
problems resulting from the existence of varied terminology and its usage
life expectancy of neologisms and their acceptance by domain professionals
terminology management of neologisms
3. Target audience
The conference will gather not only domain experts from the field of marketing and other economic disciplines but also linguists, translators and proofreaders.
4. Scientific committee
Chairman of the scientific committee
prof. PhDr. Slavomír Ondrejovič, DrSc. (Ľ. Štúr Institute of Linguistics, Bratislava, Slovakia)
- prof. Ing. Kristína Viestová, CSc. (School of Economics and Management of Public Administration, Bratislava, Slovakia)
- prof. Ing. Marián Gúčik, PhD. (Matej Bel University, Banská Bystrica, Slovakia)
- prof. Ing. Alena Kusá, PhD. (The University of Ss. Cyril and Methodius, Trnava, Slovakia)
- prof. Ing. Vanda Lieskovská, PhD. (University of Economics, Košice, Slovakia)
- prof. dr. hab. Jan W. Wiktor (Cracow University of Economics, Poland)
- doc. Ing. Jana Štofilová, CSc. (College of Business and Hotel Management, Brno, Czech Republic)
- Mgr. Jana Levická, PhD. (Ľ. Štúr Institute of Linguistics, Bratislava, Slovakia)
5. Organizing committee
- Mgr. Jana Levická, PhD.
- Mgr. Agáta Karčová, PhD.
- Mgr. Beáta Kmeťová
6. Paper submission and publication
Abstracts in English should be submitted by 5 May 2014. Full text papers in English are to be sent by 30 June 2014 by mail (contact address janal @ korpus.sk) so that they can be published in the proceedings prior to the conference. The registration forms acan be downloaded here Registration_Form_Marketing_2014.doc and Registration_Form_Marketing_2014.odt
7. Conference fee
Conference fee amounting to 20 € covers the costs of one copy of the proceedings and other organizing costs. Please note that accommodation IS NOT included in the registration fee. The conference fee shall be paid before 31 August 2014.
8. Payment details
In case of SEPA Credit Transfer, please use these bank details
- Beneficiary's bank: STATNA POKLADNICA, Radlinského 32, 81005 Bratislava
- BIC/SWIFT: SPSRSKBAXXX
- Beneficiary's account number (IBAN): SK23 8180 0000 0070 0000 6607
- Beneficiary's account name: Jazykovedný ústav Ľ. Štúra SAV
- Beneficiary's address: Panská 26, 811 01 Bratislava, Slovakia
In case of the transfer of a cross-border payment, please use these bank details
- Beneficiary's intermediary bank: Všeobecná Úverová banka, a.s., Mlynské Nivy 1, 829 90 Bratislava
- BIC/SWIFT Code: SUBASKBX
- Beneficiary's account number (IBAN): SK23 8180 0000 0070 0000 6607
- Beneficiary's account name: Jazykovedný ústav Ľ. Štúra SAV
- Beneficiary's address: Panská 26, 811 01 Bratislava, Slovakia
9. Conference venue
building of the Delegation of the European Commission in the Slovak Republic (House of Europe) Palisády 29, Bratislava
10. IMPORTANT DATES
Conference registration: 31 May 2014
Abstract submission deadline: 31 May 2014
Paper submission: 30 June 2014
Conference fee payment: 31 August 2014
contact e-mail address: janal @ korpus.sk